Monday, 27 April 2015

You are a Brand

Everyone wants to meet interesting people whom they can associate and share their lives with. But being interesting might not always be enough. You would have to create an image in their minds - an identity.

You are a Brand



Destiny sounds as a big word to me. So I refer to it as dreams most times, it feels safer and simpler that way. I don't even like complicated issues in the first place.

Anyways, I've been talking about dreams for quite a while now. I have a strong feeling that a sweetheart is going to say; "Aww! This is a dream come true!" innabit. Therefore, there is a need for us to know our personal brands.

To know your personal brand is to identify your calling – the purpose for which you live. Finding your personal brand is actually like examining your DNA. The real you gan-gan. It’s discovering what’s different, relevant and special about you. It means “packaging” as they call it.

It's the answer you give to the following questions:
  • Who am I?
  • What are my unique strengths, skills, and attributes?
  • Where am I?
  • What do I stand for?
  • What will be remembered of me when I die?
  • What's so special about me?

There are many qualified people out there. But the secret to standing out is the ability to blossom with the unique you - in person, on paper, and online. You need to make the true you shine. It all starts with knowing your personal brand.

When the Bible says in Matthew 5:16, "Let your light so shine among men. . ." It means to display your expertise. To showcase God's glory. To promote yourself. To perform. To use your gifts and talents. To express yourself. To show off. To do shakara!


I present my brand - AMAKAMEDIA. This is the purpose for which I live. I am a channel going through processing.

There is something you have that the world needs. Until you discover it, you cannot give it. That reminds me, I dug into Frances' blog and found an article she wrote about knowing who you are. You might find it really helpful. Read it here.

Meanwhile, having a personal brand is more than just a logo. It is everything you are. It is a lifestyle. It is about bringing who you are to what you do and how you do it. It’s about making your mark by being yourself - your best self. Mehn, personal branding is the way to go!

If you don't brand yourself, others will. I challenge you to find your brand so that you can shine like the star that you are.

You are a brand - one of a kind. Yes, sweetie!

Have a great week.


Posted by Nwamaka Ajaegbu 
Twitter: @Amakamedia
Email: amakamedia@yahoo.com

Heart Rays . . .giving out  the light.

38 comments:

Deborah Anyeasi said...

Nice. I really wish that you throw more light on this topic.......

Amakamedia said...

Hi Debby, your personal brand is a reference to the public perception of you. It's how people perceive your personality or your relationship with a particular concepts/ideas.

When people mention 'Deborah Anyeasi' what comes to light?

Sailas said...

I'll go with Deborah. You should talk more about branding from the Christian perspective..... Do Christians need to 'show off' I'm not very comfortable about that part sha.

Great article.

Amakamedia said...

Uh-oh. Really? Telling you are a brand is simply repeating 1 Peter 2:9. You were chosen to tell about the excellent qualities of God, who called you out of darkness into his marvelous light. These excellence qualities should reflect in what you do and who you are. That's the idea of personal branding.

Tolu K. said...

This Amakamedia can just like to be challenging somebody anyhow. So I should go and discover my brand now abi? lool.I really like what you do. Thanks. Nice logo btw #winks#

Amakamedia said...

Lol. Sweetheart, that was how I felt when someone asked me: "what's Amakamedia brand about?" I was like "huh?"

He made me realize I actually do have a personal brand. So now I know, I thought you should know too. That's what friends are for. Isn't it? :)

Amole John said...

If you really want people to know your name and identity, go build something. Make something good happen. Create. Invent. Help. Rescue. Solve. Improve. Thanks for sharing this awesome piece.

Deborah Anyeasi said...

"It is about bringing who you are to what you do and how you do it. It’s about making your mark by being yourself"

It is simple as being original. the authentic you. I get now!

Drea said...

Amaka…congratulations on a brilliant brilliant blog..I couldn’t agree more with you.Do great things that matter and your reputation will follow… your personal brand will emerge. nice blog you have here.

KayCee Blunt said...

I think there are plenty of fake personal brands out there – but I feel that the genuine and real people (Christians) have to recognise good personal branding too.
On every level of business communications, the effectiveness of the individual is the key. We have to be sure to present ourself in the best manner. We do it in interviews, in presentations, and in public networking spaces. That’s personal branding. Being the REAL you.

Obiri Yaw said...

The minute you write or say something about yourself you create an image of yourself, you (and I mean everybody) does that all the time. We all have our brands. But I think the only thing missing is how we package our brands.

Guest said...

I ran across your post and felt I must comment. I hope I have misunderstood your premise. Too many people mistake Personal Branding to be creating a website and logo to promote something.

But if you are simply encouraging people to be authentic, then I agree.

ayanbajo ajibike said...

jibbyks! you area brand, Amaka you are a genuis! brilliant post, if you stand for something then you wn't fall for anything. i am a brand
jibbyks.blogspot.com

E Rella said...

I am a brand... Rella is a brand *shines teeth* a sweetheart who stands for positivity...Yeah!!!

lifeitudes said...

Fantastic post. I really needed this. Sometimes the branding gets hazy in my mind and that's not acceptable.

Cain said...

Great message! I love this blog.

Tomi 'Molola said...

Challenge accepted! *flexes muscles*




Fradulinks said...

I appreciate this post a lot! Thank you!

Chioma Dike said...

Being a “brand” is essentially the process of becoming who you are. The process of character building and reputation. God bless you for sharing.

Bictor said...

fantastic blog you got here. Matured thinking, matured comments. But you know, people who say they are building their personal brands automate a large percentage of their tweets and import tweets into Facebook and LinkedIn.They lost themselves to their product or services. I'm glad you have a different view.


+Bictor

Amakamedia said...

Nicely put. Thanks John.

Amakamedia said...

That is exactly the point. Authenticity is the ultimate. I like how a writer put it:
“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”

Amakamedia said...

Aww. . .Thank you Drea!

Amakamedia said...

Whao! Kaycee, you’re my hero right now. That was beautiful and spot on. Thank you! :)

Amakamedia said...

Word.

Thank you!

Amakamedia said...

I can’t even find anything clever to say about your comment. It already says it all. Cheers!

Amakamedia said...

Oh yes. I believe a personal brand should reflect my true self. It's more like 'practising what you preach'. My personal brand is "positivity, inspiration and love" and I take that everywhere I go.

Thanks for stopping by.

Amakamedia said...

Yes. Yes. Yes. Stand for something - your values, passion and purpose.


Thanks Jibbyks :)

Amakamedia said...

Truly true. That packaging is a serious business, I tell you.

Thanks you Pat! :)

Amakamedia said...

Indeed you are!

Amakamedia said...

Work onnit. You are already. Thanks for visiting. :)

Amakamedia said...

:)

Amakamedia said...

Great! *grins* Personal branding. . . leggo!

Amakamedia said...

My pleasure!

Amakamedia said...

It is a becoming. . .Hmmm! Thank you Chummy!

Amakamedia said...

Give the credits to my sweet readers. They rock my blogosphere. :)

There are actually two ways to it. You can be a brand ambassador or/and you can be the actual brand. I'm more interested in the latter. Brand ambassadors promote products and services but becoming a brand is being true to yourself and doing everything in alignment with your beliefs and values.

Thanks for visiting, Bictor.

bolateethole.blogspot.com said...

Darling!you saaid it all.know your brand,know your worth.you are a solution to someone problem,dont let haters pull you down,cos they will.
Thats why I tell people I want to be ME i don't want to be anybody else

KayCee Blunt said...

I feel honoured. Thank you dear.

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