Monday, 27 April 2015

You are a Brand

Everyone wants to meet interesting people whom they can associate and share their lives with. But being interesting might not always be enough. You would have to create an image in their minds - an identity.

You are a Brand

Destiny sounds as a big word to me. So I refer to it as dreams most times, it feels safer and simpler that way. I don't even like complicated issues in the first place.

Anyways, I've been talking about dreams for quite a while now. I have a strong feeling that a sweetheart is going to say; "Aww! This is a dream come true!" innabit. Therefore, there is a need for us to know our personal brands.

To know your personal brand is to identify your calling – the purpose for which you live. Finding your personal brand is actually like examining your DNA. The real you gan-gan. It’s discovering what’s different, relevant and special about you. It means “packaging” as they call it.

It's the answer you give to the following questions:
  • Who am I?
  • What are my unique strengths, skills, and attributes?
  • Where am I?
  • What do I stand for?
  • What will be remembered of me when I die?
  • What's so special about me?

There are many qualified people out there. But the secret to standing out is the ability to blossom with the unique you - in person, on paper, and online. You need to make the true you shine. It all starts with knowing your personal brand.

When the Bible says in Matthew 5:16, "Let your light so shine among men. . ." It means to display your expertise. To showcase God's glory. To promote yourself. To perform. To use your gifts and talents. To express yourself. To show off. To do shakara!

I present my brand - AMAKAMEDIA. This is the purpose for which I live. I am a channel going through processing.

There is something you have that the world needs. Until you discover it, you cannot give it. That reminds me, I dug into Frances' blog and found an article she wrote about knowing who you are. You might find it really helpful. Read it here.

Meanwhile, having a personal brand is more than just a logo. It is everything you are. It is a lifestyle. It is about bringing who you are to what you do and how you do it. It’s about making your mark by being yourself - your best self. Mehn, personal branding is the way to go!

If you don't brand yourself, others will. I challenge you to find your brand so that you can shine like the star that you are.

You are a brand - one of a kind. Yes, sweetie!

Have a great week.

Posted by Nwamaka Ajaegbu 
Twitter: @Amakamedia

Heart Rays . . .giving out  the light.
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